Marketing technology, automation and AI that move pipeline.
I help B2B and B2C teams get more from their CRM and marketing automation, from strategy and set-up to campaigns, reporting and AI.
Experience
Operations and technology
The platforms, data and processes behind marketing and sales, set up to work properly.
- Solution Architecture & Scoping
- Marketing Operations
- MarTech & SalesTech Management
- Sales Operations
- Service Operations
- Reporting & Analytics
Demand and growth
Programs that build pipeline and move people through the funnel.
- Demand & Lead Generation
- Digital Marketing
- Email Marketing & Lifecycle Nurture
- ABM
- Online & Virtual Events
Advisory
Independent, senior support, by the day or as a defined review.
- Consultancy Services
- MarTech & Marketing Ops Review
AI and transformation
Practical AI for marketing and sales teams: where it fits, what it should do and how to adopt it well.
- AI Transformation
- AI Consultancy Services
- AI Chatbots & Agents
- Answer Engine Optimisation
CRM platforms
And the sales, data and AI tools that connect to them.
CRM and marketing automation
- HubSpot
- Salesforce
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Microsoft Dynamics 365
- Pardot
- Eloqua
- Pipedrive
- Mailchimp
Sales and conversation
- Outreach
- Gong
- Drift
- Aircall
- Sinch MessageMedia
- CallRail
- InsideView
- Decisions on Demand
ABM and intent
- Demandbase
- 6sense
Reporting and events
- Tableau
- ON24
- Webex
- GoTo Webinar
AI
- Claude
- MCP integrations
- In-platform AI
Helping the people, teams and companies I work with optimise their programs, processes and performance to reach their peak.
I've helped large enterprises, scale-ups and start-ups grow pipeline and revenue by getting marketing and sales working as one, with the right platforms, data and processes behind them.
Let's talk
Tell me what you're working on and I'll come back to you with next steps. Not sure where to start? An initial discovery chat, or a MarTech or marketing ops review, is a great first step.