SPECIALITIES
Marketing Operations
MarTech management and marketing automation experience with Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketo, Eloqua, Pardot and Hubspot.
Demand & Lead Generation
Lead Scoring, Lead Generation, Lead Funnel and Lead Assignment Best Practices. Channel, Source and Medium conversion assistance.
MarTech & SalesTech Management
Installing and integrating technologies. i.e. Salesforce, Pardot, Drift, CallRail, Outreach, InsideView, DemandBase, Gong, Marketo, Eloqua, 6Sense etc.
Digital Marketing
Experience with Paid Social, PPC and Organic channels. Working with agencies and setting up programs to drive demand.
Email Marketing & Lifecycle Nurture
Best practice techniques on customer lifecycle nurture and support with conversion copywriting and email performance.
Online & Virtual Events
Webinar assistance, technical best practice, full service support in running live events in WebEx, On24, GoToWebinar etc.
Reporting & Analytics
Support on best practice metrics to monitor performance and get the most out of your real-time reporting dashboards in Salesforce or your BI tool i.e. Tableau.
Sales Operations
Salesforce administration experience. Setting up lead routing in Decisions on Demand. Managing inbound and outbound models and processes.
ABM
Frameworks and models for planning, preparation and guidance on successfully setting up and scaling an ABM model.
Consultancy Services
Full day-rate consultancy offering support, services and assistance to B2B and B2C marketing teams.
Marketing Audit
Full marketing audit on your performance, processes and technology. Assessment and feedback on where improvements can be made.
